Did you know that the most famous and heavily consumed drink in Australia is wine? In the financial year 2017, Australians consumed around 28.36 litres of wine... per person. And Australians don't just drink wine - in 2018, Australians drank 9.39 litres of pure alcohol per person, and this was considered a big win as it's a considerable decline from the 9.66 litres in 2016. Where does this cultural norm of consuming litres of alcohol come from and how do people normalise and internalise it? A History of Rum Heavy drinking in Australia has been a cultural norm since colonisation. For a long period of time, convicts in Australia were partially paid with rum. The distribution of rum amongst the
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